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The
Benefits!
A
custom designed newsletter can carry positive news about your
association and industry, your members, legislative activity or
information about your company’s progress, employee recognition,
new products, services and innovations that are in the pipeline.
“Communication
Is The Beginning To Understanding”
and a professionally produced newsletter is an effective way to
communicate effectively about your organization on a consistent
basis.
To ensure a quality look and feel, your newsletter will be
printed on 70 lb matte stock with black & white editorial and
a Two-Color cover.
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The
Editorial!
You'll
provide Spectrum Ink Publishing with written information about your
organization's news and events.
PLUS to round out the newsletter, we’ll provide
either “stock” or “custom written” industry specific
articles for additional business news.
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No
Production Costs!
A
unique selling point of this program is that our newsletter
format enables clients to set aside pages that can accommodate vendor
advertising.
This vendor advertising revenue offsets the costs
associated with publishing your newsletter. Just provide
us with a qualified list of your association's allied members
and/or firms with whom your membership does business on a
regular basis. This also holds true if you are
commercial company…your suppliers, subcontractors, service
providers or other business associates (your
vendors)
will purchase the advertising that supports your newsletter.
From this point forward, Spectrum Ink Publishing will handle the
advertising sales, collect the revenue, write the articles, do
the design and layout, proof and print your newsletter.
And here’s the icing on the cake… we’ll
even share the profits with you! |
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The
Production Process!
After
the advertising has been sold (about 30-45 days) and the last
client article has been received from you …the production process from
the beginning to when you receive
your completed newsletter will take fifteen (15) working days.
(Our competition takes about 6 to 8 weeks).
Plus
$ $ $
$ $
$ $ $
$ $
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